Manage Your Google Business Profile With Gemini: 10 Prompts

The short answer: Google now lets some owners run their Business Profile from a chat. Go to gemini.google.com, sign in with the same personal Google Account you use for your profile, and ask for a change in plain words, such as "set my hours for Black Friday". Gemini can update hours and links, draft review replies, create posts and show performance numbers. It only works for people who own or manage exactly one verified profile, and you should read every change back before you confirm it.

This guide is for salons and barbers, gyms and studios, shops and makers, trades, clinics and small agencies with one location. It covers who can use it, what it can change, ten prompts to try and a safety check.

What Google announced

In its monthly Small Business Bulletin, posted on 5 November 2026, Google said two things about its Gemini tools for Business Profiles: owners can now attach photos and videos in the chat to update their profile or publish a post, and access for Google Workspace accounts is rolling out (Search Engine Table has a full roundup). One of Google's own example prompts is setting special hours for Black Friday.

The tool itself is described on Google's help page, Manage your Business Profile on Google with the Gemini web app. It says that once you connect the two, Gemini can help you:

• Update your profile, such as business hours, contact info and action links.
• Engage with customers by drafting replies to reviews and creating posts.
• Analyze reviews, including summarizing feedback themes.
• Read your insights, including performance metrics and search keywords.

Google has also removed earlier limits on region and language. Its help page now says the connection is available wherever the Gemini web app is supported (Slate compared the new page with the October version). Because the rollout is gradual, you may not see it yet.

Can you use it? The 4-point check

Google's help page says you must:

1. Be an owner or manager of only one verified Business Profile. It is not available if you manage more than one.
2. Be 18 or over.
3. Be signed in to the Gemini web app with a personal Google Account linked to your profile. For now it does not work with a work or school account.
4. Have Keep Activity turned on. Gemini cannot connect when it is off.

It also only works in the Gemini web app at gemini.google.com, not inside Google Maps or the Business Profile dashboard. To connect: sign in to the same account you use for your profile, ask Gemini a question about your Business Profile and follow the prompts. If Gemini does not use the Business Profile app, add @Google Business Profile to your prompt. You can disconnect any time in your Connected Apps settings.

What Gemini can change

From Google's help page:

Area	What you can ask for
Business hours	Change regular weekly hours or set special hours for holidays and events
Contact info and links	Review and change your website and social links
Action links	Manage links for online ordering, reservations or appointments
Attributes	Review details such as Wi-Fi or outdoor seating (options vary by business category)
Media	Upload new photos using a public URL, or see photos you and customers added
Food menus	Create, update or delete menus (food businesses)
Reviews	Show ratings and reviews, summarize them, draft or delete replies
Posts	Create, schedule, publish or delete Update, Offer or Event posts
Insights	Impressions, website clicks, direction requests, bookings and search keywords

Google's bulletin says photo and video uploads from a device or Google Photos are now live in the chat. The help page still describes uploads by public URL, so if you do not see an attach option, it has probably not reached you yet.

10 prompts to try

Start with a read-only request so you can see what Gemini sees. Swap the brackets for your own details.

See what is there

1. "Show all the contact information and links on my Business Profile."
2. "Review my business attributes and tell me anything that looks missing for a [salon / gym / shop]."

Fix the holidays 3. "Set special hours for Thanksgiving, Black Friday and Small Business Saturday: [times for each day]. Show me the list before you change anything." 4. "Set special hours for [24 December to 1 January]: closed on [dates], open [times] on the others. Show me the list first."

Reviews 5. "Summarize my reviews from the past 60 days and name three strengths and two things to improve." 6. "Show my newest review and help me draft a reply. Keep it under 60 words, friendly, no promises about refunds."

Posts 7. "Help me write an Update post about our holiday hours. Plain language, under 100 words, and show it to me before posting." 8. "Draft an Offer post for [offer] valid from [date] to [date]. Do not publish it yet."

Numbers 9. "Show my performance metrics for the past month." 10. "What are the top search keywords people use to find my business?"

Prompts 3, 4, 7 and 8 include "show me first" on purpose. This tool changes your real listing, so make reading the draft the habit.

Before you confirm any change

• Read dates and times back. A wrong hour costs you customers, so check each day, including which days are closed.
• Check the live profile afterwards. Open your listing in Google Maps on your phone and look at the hours and links.
• Keep the owner role with a person. Google's guidance on owners and managers is to give access only to people who need it. Remove people who have left.
• Keep customer data out of the chat. Review text on your profile is public, but phone numbers, health details and payment information do not belong in any AI chat.
• Reply to reviews as yourself. Draft with Gemini, then edit so it sounds like you and mentions the real situation.

Pair it with our holiday hours guide, the Business Profile checklist and the post on replying to a bad Google review. For the new Message button on Maps, see how to set up chat and reply fast.

What if Gemini does not offer to connect?

Most often it is one of four things: a work or school account, more than one verified profile on your account, Keep Activity switched off, or a rollout that has not reached you. The dashboard still does everything: Google's help page on editing your Business Profile walks through hours, photos and links step by step, and nothing about your profile changes if you skip Gemini.

Where GBot fits

GBot is an AI assistant for small businesses at $19.99/mo. It does not connect to your Google Business Profile or to Gemini, and it does not edit your listing. It helps with the words. Nora can draft a review reply in your voice from the review you paste in, and Mia can draft a holiday hours notice, a post or a short answer for your FAQ from the details you give her. You copy the text to where it belongs and stay in control of what goes live.